Title: Estimating consumption of whitefish and shrimp in the European market: finding new markets for Vietnamese seafood

This project is a field study that deals with seafood consumption in Europe, focused on shrimp and whitefish products. This includes seafood consumption, seafood trade, market tendencies and market analysis. The project has identified opportunities and potential markets in Europe to support Vietnamese seafood products. The target markets, potential markets and competitors were also identified. The shrimp and tra, basa catfish markets were analysed. The project also includes a SWOT analysis for the Vietnamese seafood industry and gives suggestions for exporters and policy makers in the Vietnamese fisheries sector.